As you know now, my name is Lydia Jackson. I’m a designer, developer, and all around creative in Toronto. Whether its branding or websites, animations or wedding stationary, I have a passion for creativity and I love my job.
See, I’m a southerner, born and bred in Tennessee, (not to mention a Cancer) and we tend to be happy, people-pleasers. Combine that with an innate urge to solve problems, a need to know as much as possible about everything, and a Bachelors of Fine Arts (honors) in Graphic Design, and you’ve got Delightful Designs. That is, designs that delight the clients and make my life delightful!
And don’t worry, I’m not really crazy, just a bit eccentric at times…but only because I know how to work hard and play harder!
what i do…
I solve problems creatively. Whether those problems involve designing graphics for web or print, developing code, managing projects and teams, or organizing and planning functionality, I have the brains and the imagination to tackle them. I work hard and take pride in what I do, which is making my clients happy.
Here is a list of some of my skills:
my design philosophy…
Design is more than just pretty pictures. My approach to design is based on my approach to life: knowledge is power. The more you know, the more you are able to do in life. Thus, aside from learning creativity, I dabble in psychology, philosophy, sociology, marketing, history, and just general ‘useless’ facts. Every new project is a chance to learn something new and share my expertise with my client to better their business—from creating a logo to planning a social network’s functionality.
You may think that sounds silly…but being able to think up a multi-dimensional solution for a problem such as branding, is extremely useful. Not only does it help me to understand a client’s business, but to understand the psychology and sociology behind their target audience lets me make informed decisions on styles, colors, and taglines.
Being able to not only think outside the box, but also figure out how to build the box, where to put the box, and how other people will see the box allows for better designs and happier clients.